Cervelo co-founder Gerard Vroomen has partnered with René Wiertz — the current president and CEO of 3T — to purchase the well-known Italian component brand.
Vroomen sold his interest in Cervelo three years ago. He also remains a partner of Open, a high-end brand mountain bikes, that he co-founded with ex-BMC CEO Andy Kessler in 2012.
“It gives me great pleasure to tell the world that Gerard has agreed to join me as a partner in 3T. We’ve grown into a very successful company in the last few years and Gerard will support us to continue on this path,” said Wiertz.
“He will help us to develop even more original high-end bicycle components and he will inspire and coach our young engineers to do even better. His experience in building Cervélo and as a long-time 3T customer will also ensure we address the needs of our OEM and aftermarket customers even better.”
Vroomen said, “3T is one of the true originals of the bike industry, its inventions and designs have shaped our sport for more than 50 years. 3T has always been on my – very short – list of favorite companies so I was thrilled when this opportunity arose.”
“Furthermore, I’ve known René since he resurrected 3T in 2007 and I really like his professionalism and work ethic. He’s done an exceptional job, starting from zero and rebuilding 3T into one of the leading component brands globally. At Cervélo, we were his very first customer and he became one of our most reliable suppliers. That’s not easy in this industry and I know that with René at the helm, 3T will continue to excel in the years to come.”
The 3T brand was founded in Italy back in 1961 as 3TTT – Tecnologia del Tubo Torino, which into Turin Tube Technology.
The 3T range covers forks, handlebars, aerobars, stems, seatposts and wheels, as well as some accessories.
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