Cycling great Alberto Contador has become the new brand ambassador for the Italian eyewear company KOO, an agreement that will extend over the next three years.
According to KOO, the former Tour de France, Giro d’Italia and Vuelta a Espana triple Grand Tour winner was the ideal choice to represent the company’s style image and bold positioning in the competitive sports eyewear segment.
“Both on the bike and in daily life I like to have the best and the Koo glasses offer the highest quality standards. Throughout my cycling career I have tried and used many brands, so I can say that Koo has reached an unbeatable level of comfort, great vision quality and fantastic design”, says Contador.
KOO was founded in 2016, and has since gone on to develop a full-range of eyewear across both cycling and winter sports – all of which is made in Italy.
KOO currently offers two cycling specific models called the Open Cube and the Open, which feature industry-leading Zeiss lens, along with a vast array of color choices and interchangeable lens.
You can learn more about KOO’s range of eyewear by visiting their website here.
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