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Bianchi and Ferrari Team Up to Create Range of High End Bikes

Two Italian marques have teamed up to create a range of new high end bikes for the future.

Indeed, Bianchi and Ferrari have announced a new licensing agreement that will see the iconic bike brand develop and produce a range of specialty bikes under the “Scuderia Ferrari” label, which will include Road, MTB, E-Bike, City-Fitness, and Children’s bikes.

Chair and owner of Bianchi Salvatore Grimaldi said, exclusive “We strongly desired this collaboration with Ferrari.” “We will continue to develop the project over the next years thanks to the combined efforts of two Italian excellences. Working together will allow us to develop new products shaped by the mix of top-class knowledge and expertise from the two parts, creating successful and innovative models just like Bianchi and Ferrari have always done”. 

Ferrari had a long-standing partnership with Colnago over the last two decades, which saw the development of a number of sophisticated carbon fiber road bikes like the C40 and C50 models.

However, this latest partnership will see the establishment of a range of bikes specifically under the Ferrari name.    

The “Bianchi for Scuderia Ferrari” project will be officially presented during this year’s Eurobike show in Friedrichshafen, Germany in August. 

more from Bianchi…

When two noteworthy brands like Bianchi and Ferrari, that made history in cycling races and motorsports respectively, come together, the result is bound to be exciting and fascinating. This is what is going to happen as Bianchi, known as an iconic brand in the cycling world for its Italian creativity, innovation and design, joins forces with Ferrari, the revered sports car manufacturer and the most winning team in the history of Formula One, to launch the “Bianchi for Scuderia Ferrari” project under a licensing agreement.

Bianchi will develop, produce and distribute worldwide a “Scuderia Ferrari” branded range of high-end bicycles which will offer various product categories: Road, MTB, E-Bike, City-Fitness, and Kids. The R&D and Design departments from Bianchi and Ferrari will work closely to develop exclusive models inspired by the technical excellence of the racing team.

It’s a collaboration between two companies that, in their respective sectors, made history, leaving a unique mark of Italian style through their designs and innovation. Bianchi has always held a close relationship with the racing scene as a key function to develop their products. Since 1885 (their year of establishment), Bianchi has become a legendary brand in cycling history thanks to the top results from their most representative champions—from Coppi, Gimondi, and Pantani up until today’s champions—all the while leading the way in technological evolution of the bicycle for decades.

Technology, performance, lightness, esthetic research, and material excellence are the key words for a project that will sign a landmark for cycling and motorsports enthusiasts.

 

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