Boardman Bikes announced that they’ve been granted approval to develop a new Performance Center in Worcestershire, UK which will boast a new brand headquarters alongside a state-of-the-art wind-tunnel and physiology testing facility, as well as a concept store complete with café.
Based on the edge of the Cotswolds countryside, Boardman says the new facilities will be ideally located for easy access by road, rail and air making it a perfect hub for not only Britons, but also international clientele as well.
Construction of the 18,000sqft site is anticipated to start in the Spring with a grand opening scheduled for Winter 2017.
Chris Boardman said. “This project has been a dream of mine for more than 6 years and I’m delighted the finishing line is now in sight. The possibilities for what The Center can deliver are truly amazing; in fact I don’t think it’s overly dramatic to say it will be revolutionary.”
Boardman Bikes Managing Director Andy Smallwood said, “It’s been a long time in the planning but following our close collaboration with Wychavon Council we are now ready to take the Performance Center project from concept to reality. The combination of World Class facilities and unique customer experience will make the new site a true destination for Cyclists not just locally but from across the UK and Internationally. To say we are excited about this new chapter in the Boardman brands history is an understatement.”
Further detailed information on the facility will be released over the coming months.
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