Former Swiss pro cyclist and current Olympic time trial champion, Fabian Cancellara, has been named the global brand ambassador for GORE BIKE WEAR, who will lend his experience to help further develop and promote the brand’s range of cycling apparel.
Several victories in the Spring Classics such as Paris-Roubaix and the Tour of Flanders, alongside four World Championship titles and two Olympic gold medals. uniquely qualify Cancellara as one of the most versatile pro cyclists of all time to take nonsuch an endeavor.
Even after a 16-year professional career, Cancellara remains passionate about cycling, focussing on a few select projects with his new partnership with GORE BIKE WEAR being highest on his list.
“You have to give it all you’ve got – and at the same time have the best equipment made of the best materials”, says Cancellara.
“GORE BIKE WEAR is the perfect fit for me. Highest demands on quality and constantly searching for the perfect solution – that is what we have in common. It’s the same as in a time trial: you have to give it all you’ve got – and at the same time have the best equipment made of the best materials. In the end, every little detail matters. Even in my professional career, I was always the first person wanting to test new prototypes in order to develop products further and to get the most out of them”, he adds.
As a leading manufacturer of sophisticated cycling apparel, GORE BIKE WEAR sees great potential in its new collaboration with “Spartacus”, who will not only function as a brand ambassador, but will also be actively involved in the development of future hi-tech apparel.
“His experience from professional sports is essential for us. We are convinced that apparel can only meet the high standards of our brand through thorough laboratory and road testing”, explains Clemens Deilmann, Head of Design at GORE BIKE WEAR. “Fabian Cancellara fits perfectly with us, as he shows the same passion for products, innovations, and details as our development team.”
With Cancellara onboard, GORE BIKE WEAR plans to maximize Swiss champion’s “star power” by increasing its role across all social media platforms, as well as have him headline several international events over the coming months to help promote the brand’s spring/summer 2018 collection.
To kick off the new partnership, GORE BIKE WEAR will be launching an exclusive challenge on STRAVA, which can be found here.
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