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Ikea to Start Selling Bikes in Europe

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Thanks to Ikea, customers in Europe will soon be able to purchase a bike alongside their favorite Mid-Century Modern furniture piece.

Indeed, Ikea announced this week, that they’ll be selling a unique style of bike called the Sladda, which they say, “is designed to fit an urban lifestyle”.

The Sladda, which is the creation of Oskar Juhlin, Jan Puranen and Kristian Eke of global design consultancy Everyday, places great emphasis  on low maintenance, by virtue of its simple drive belt gear system, which according to Ikea is good for more than 9,000 miles. 

The frame itself, is made from aluminum, with the aim being lightweight, so cyclists can easily carry it up and down stairs. In addition, it’s coated in two layers of lacquer to protect against mud, salt and scratches.

The handlebars are height-adjustable, and by offering a choice of either 26- or 28-inch wheels, the company says the bike is good for riders from 12-year-olds and up.

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As for accessories, the Sladda features a unique “click system”, whereby the rider can easily attach accessories.

However, the only accessories Ikea has unveiled so far, is a basket, a rack for panniers and a cart. But, Juhlin hints that third parties might create more: “Sladda is like tablet apps: you can add endless accessories to enhance ease of use.”

“This bike is an environmentally friendly replacement for your car and can help you live more sustainable, more active lives.”, he added.

The Sladda has already won a prestigious Red Dot Design Award and is slated to go on sale in Ikea stores in Europe this August.

The projected price is €699 (USD $797) for the general public, and €499 (USD $569) for members of the Ikea Family loyalty program.

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