Lee Iacocca may have made automotive history with his Chrysler 5/50 Protection Plan, but when it come to Ironman triathlons, the number 50 rightfully belongs to the Iron Cowboy – as in 50/50/50.
James Lawrence, better known as the Iron Cowboy, achieved the impossible when he completed 50 Ironman distance triathlons in 50 days – while covering all 50 states.
Lawrence’s motivation behind this amazing feat, was to raise money for the Jamie Oliver Food Foundation, and to raise awareness for childhood obesity.
Hi ho the Iron Cowboy !
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