Brompton Bikes has launched #MyUnseenCity, a worldwide effort to commission videos exploring the hidden parts of people’s cities.
Created for the launch of its limited-edition Brompton Black Edition, of which only 5,000 will be made, the competition draws inspiration from moments you can experience only on the seat of a bike.
Submitted videos can last up to 15 seconds and can be posted on Instagram using the hashtag #MyUnseenCity. The 10 most-liked ones will be presented to a panel of judges, which include Guy Ritchie, Warner Brothers U.K. chief Josh Berger and Brompton Bikes CEO Will Butler-Adams.
The winner gets a weekend in London, entry into the Brompton World Championships (July 2016) and a Black Edition bike—which two runners-up will also receive.
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