POC announced the launch of a new range of road cycling apparel, called Fondo, that’s aimed toward the spirited, recreational rider who’s looking for a balance of comfort and performance.
According to POC, the Fondo line, “is focussed simply on giving a rider the best experience possible on a bike. Cycling can take a rider anywhere and everywhere and with each ride new challenges dictated by weather, distance, and intensity will have an impact. The goal with POC Fondo has been to develop road cycling apparel that has performance, function and comfort at the core to improve everyones ride,” the company said.
” A more approachable fit that appeals to the cycling enthusiast as opposed to an elite cycling athlete.” “We believe the time for a more universal line is now,” said POC’s North American affiliate, Peter Metcalf.
Oscar Huss, the head of product development at POC, said, “We wanted to translate all the experience we have gained from AVIP, RaceDay and working with professional cyclists to come up with a range which represented more than just performance but would also support and improve the riding experience for any rider.
“The feedback from our partners has given us invaluable guidance and knowledge in design, manufacturing and making. Together we have researched different fabrics, panels and compositions and the insights have been carefully transferred and translated into the POC Fondo range of products to meet the needs of dedicated cyclists.”
The POC Fondo range was launched at Eurobike this week, and according to the Swedish brand, it will be available in Spring 2016.
The Fondo range will consist of traditional jerseys, bib shorts, wind and rain protection and accessories such as gloves, hats and arm, leg and shoe covers.
http://www.pocsports.com/en/content/view/company-details
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