The Swedish brand, POC, has developed two product collections in collaboration with two well-known road cycling shops, The Eleven in Toronto, Canada and Pavé in Barcelona, Spain.
Stefan Ytterborn, POC’s founder and CEO, said, “Anyone who walks into The Eleven or Pavé will immediately realize that they are more than a bike shop. Most often bikes stores like these are the center of a keen and energetic cycling community. To be able to support the very best in cycling culture and our own mission, ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists,’ is truly fantastic.”
Heath Cockburn from The Eleven, said, “Bike shops are often hives of activity with deep discussions ranging from the latest electronic shifting technology or disc brakes to the more traditional lengthy discussions on tire compound, chamois preference and training regime. What remains constant, however, is the importance of bike shops like ours, which make a point of supporting the local bike community and culture. Having POC help us and support our vision and ideas is fantastic and we are really proud to collaborate.”
The collaborations include apparel, eyewear and helmets, which will feature the stores’ own colors and logos.
Javier Maya of Pavé said, “We have been working closely with POC for a number of years and we are really excited to build this collaboration together as our riders want the very best in performance and protection. We believe that our team represents more than just racing, it is about experiences, friendships, bikes, people and culture and it is wonderful to create a bespoke collection which represents all these elements together with POC.“
The collections will be available to buy in The Eleven and Pavé, with some limited pieces also available online at pocsports.com.
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