Us yanks will soon be able to tap into the same fuel as the likes of Team Sky, Bradley Wiggins and Chris Hoy, as the renown British sports nutrition brand, Science in Sport (SiS), is coming to these shores.
According to SiS, they’ve already begun selling its popular isotonic energy gel, drink tablets, recovery mixes and other products, directly to the USA online.
However, the company says its in the process of developing an in-store distribution with US retailers as well.
In addition, SiS currently has an agreement with USA Cycling, wherein the brand will provide products at all neutral feed stations during all USAC national championship throughout the 2017 season, as well as offering USAC members and its promoters, clubs, and sponsors a 20% discount off select products.
“We’re delighted to be making our truly innovative and competition-tested sports nutrition products available to American cyclists,” said Ashley Read, Science in Sport’s marketing director. “We have built a strong following among European endurance athletes and we look forward to bringing our passion and expertise to endurance athletes in the United States.”
SiS products are manufactured in the UK at the company’s facility in Lancashire.
All SiS products are Informed Choice-tested and accredited to minimize the risk of product contamination.
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