Deluxe Cycles in Brooklyn, New York has come up with a project that celebrates the key principles of rally and bicycle racing, recognizing and paying homage to the similarities between the two in the engineering, design, athleticism, competition, and a team to pull it all off.
Inspired by the iconic Martini livery there’s a collection of race and casual clothing, caps, bottles and a very limited run of four of the company’s Affinity Anthem framesets.
p.s. Gotta love the Mutual of Omaha’s Wild Kingdom-esque intro!
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