While we may be inveterate “roadies” here, anything that gets more people on bikes, is worth a shout-out!
Such is the case with SRAM’s Mariposa Challenge, which aims to get more women on mountain bikes during the month of August.
SRAM has teamed up with 31 retailers on the challenge, which is free for any female to join.
Riders are invited to log their daily rides on MapMyRide and compete against other women in their area and across the U.S.
Each retailer will award the first 50 women who register at each location a gift bag worth $75. Three participants from each store who record the highest overall mileage win a Troy Lee Designs Mariposa Challenge Cycling Jersey. Three participants from all locations combined win:
First place: XX1 Group
Second place: RockShox Pike
Third place: SRAM Guide Brakes
A list of participating retailers can be found at: Mariposa Challenge Retailers.
Riders can register for the Mariposa Challenge online.
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