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Strava Launches New Kit and Web Store

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Strava just took a step beyond simple metrics today, after the immensely poplar cycling app unveiled the details of its new kit, which happens to coincide with the launch of a new web store as well. 

According to Strava, their new kit is made by the same Swiss company that provides race togs for IAM Cycling and Team USA squads.

Gleaning from Strava’s site, the new kit consists of a jersey, bib shorts, jacket, arm warmers and knee warmers.

In addition, for Strava Premium members, there’s a Premium kit also, which features reflective dots that are designed as both a style and a safety feature.

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“The new Strava cycling range includes a sweatproof zippered pocket for mobile devices on the jerseys, textured stretch fabric on the sleeves and side panels for enhanced fit and aerodynamics,” says Strava.

“The bibs feature high-quality, comfortable chamois, built to last, as well as laser-cut grippers and a lightweight, comfortable and breathable fabric.”

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As mentioned, Strava has also launched a new web store, which now allows its followers to purchase their kits and other gear, worldwide, with faster ship times and cheaper costs.  

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Strava

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