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Strava Adds New Feature Called “Athlete Posts”

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There’s no arguing that self-promotion has become the main ingredient for most successful social media platforms, with that in mind, Strava has announced plans to add a new feature to its popular fitness app called Athlete Posts, which will allow users to post everything from stories, photos, questions, gear tips, race reports and recommendations – to their favorite training workouts. 

To kick-off the new feature, Strava has initially allowed 36 of its high profile users from around the world to first it try out.

“Strava is a place where athletes come to connect with each other, share their experiences and learn from one another,” says chief product officer at Strava Aaron Forth. “Until now those connections have been based entirely on athletic activities. Our opportunity is to help athletes have conversations beyond their daily activities, sharing everything from favorite gear to injury recovery tips to travel recommendations.”

“To open up those conversations, we are introducing the ability for members to post new types of content. Ultimately, when you want to engage with friends who share your passion for all things running, cycling, swimming, hiking, or any other sport, Strava is the place to do it.”

According to Strava, Athlete Posts will be available to the entire app community later this summer.

more from Strava…

Strava got a big upgrade today, and you can experience it by following these 36 athletes.

These athletes can now post stories, photos, questions, gear tips, race reports, recommendations, workouts – all kinds of content in addition to activity uploads. It’ll be great content, too, as you’ll see some of your favorite athletes on this list… Lauren Fleshman, Jered Gruber, Rich Roll and more.

This is a leap forward in our plan to build a place where you can find everything you love about your sport. Strava is already where millions of athletes go to record activities, track their training and connect with their friends. Now it can also be where you discover the perfect half marathon. It can be where you share awesome photos of your summit sunrise or slick new bike. It can be where you ask other cyclists about the best tire choice for your next MTB vacation. It can be where you share your homemade energy bar recipe, your all-time favorite trail, your tips for fixing a busted IT band, a new article on running across Africa, stories from your latest adventure vacation… we can go on and on. Starting today, Strava’s going to look more like that place.

We’re letting these 36 athletes go first to show us lots of cool ways to use this new feature. They’re known for going on big adventures and telling great stories, so why not follow a few? Only they can create athlete posts for now, and it won’t be long before every Strava athlete can start conversations of their own.

Think about it: You could have everything you love about your sport in one app.

No more digging through forum websites built in the ’90s to find your niche gear question. And you can leave all the political rants and cat GIFs behind on other social networks. Strava’s where you can be a sport nerd, hanging out with other sport nerds, and delightfully little else.

One more thing: You’ll only see athlete posts from athletes you follow. Which also means that you’ll only be able to experience this new functionality if you check out the athletes below.

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