TomTom announced the launch of its new Sports App this week, which the company says brings not just a new level of activity data, but insights and motivation, to its millions of users.
According to TomTom, their new Sports App was created alongside athletes and experienced fitness app users, to create new features such as motivational messages, activity trends and performance comparisons, metrics down to the second, vast social sharing functions – presented in what the company calls “an attractive and friendly design.”
“We have been creating wearables since 2009, and since then much has changed. The large amounts of data people now have access to, is overwhelming. What people really need in that moment where excuses beat conviction, is motivation and a better understanding of what works for them. With our new TomTom Sports app we turn data into insights to do just that. This launch marks the beginning of what will be a hugely exciting year for our brand in the world of sports.” Says Corinne Vigreux, Co-Founder and Managing Director TomTom Consumer.
In addition, the TomTom Sports App provides a single place to track up to 12 different activity types ranging from cycling. running and swimming to skiing, trail running and hiking.
TomTom says, the App can show users their latest performance results, such as changes in body composition and resting heart rate1 – at a glance. Furthermore, the App can also provide elite athletes more options to examine performance analytics on a by-the-second level, thus allowing them to compare their latest performance against benchmark personal bests.
Additionally, new the App enables seamless data sharing with a range of third party platforms like Strava, Nike+, Endomondo, MapMyFitness, Runkeeper and many more.
The new TomTom Sports App will be available for download from the Apple Store and Google Play store starting at the end of January in most countries.
The app works with iOS4 and Android smartphones and supports the TomTom Runner, TomTom Touch, TomTom Adventurer, TomTom Spark and TomTom Multi-Sport wearable devices.
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