"Mum’s" the word, not as in the Queen Mum, but as in Radial Cycles’ tacit approach to announcing its new range of bikes – called 33.
The online British brand, is set to announce the launch of a complete range of road, "gravel", MTB and hybrid bikes at this year’s Milton Keynes UCI Cyclocross World Cup.
So far, this is all Radial is saying:
New British brand, Radial Cycles, will be the Platinum Partner of the forthcoming UCI Cyclocross World Cup in Milton Keynes on the 29 November. Radial Cycles will be using the event to launch their brand, giving the public the first glimpse of their new range of 33 bikes as well as supporting parts and accessories. It will also be an opportunity for visitors to meet and get to know the team behind Radial.
Developed through experience and designed in Britain, Radial Cycles has been created to inspire performance at all levels and disciplines. Dedicated to continuous customer service and support, the direct to customer website, Radialcycles.co.uk, provides every customer access to desirable products at the right price.
Matt Pryke, Brand Manager of Radial Cycles commented, ‘We’re delighted to become the Platinum Partner of the UCI Cyclocross World Cup; this event will be a major stepping stone as we launch Radial. What better way to launch a British brand than during this exciting event, held in Britain for the very first time.’ Simon Burney, UCI Event Director stated, ‘It’s a major coup for us to bring the UCI Cyclocross World Cup to Milton Keynes. Our partnership with Radial Cycles supports our best-in-class vision of associating with dynamic, progressive brands to help deliver our world class events.’
http://www.radialcycles.co.uk
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