Basso will continue its partnership with the Enough Cycling Collective for 2024, equipping the two-wheeled revelers with its Palta II gravel bikes, replete with a special edition white livery sans any distinctive logos, a bold acquiescence on the part of the vaunted Italian bike maker in an industry that’s all about brand recognition.
“We are very proud of this year’s bike. It’s a brave and bold move from Basso, and definitely not a conservative one. Sponsoring a team without putting a logo on the side is something very rare and shows a modern concept of marketing and branding from Basso. We’re happy we share the same values and aesthetic taste, and we couldn’t wish for a better paint job to complete our 2024 kit”. Federico Damiani (Enough Cycling Team Manager & Art Director).
“Enough Cycling is more than a sponsored team for us. We ride the same trails, we train on the same climbs and often get to hang out together off the bike. They are way faster and extreme than us, this must be said but I feel like we see cycling and its culture in a common way. For this iteration of the team bike, we decided to go for a full white Palta, with bold Basso and Enough branding on the outside of the frame. The result is a colorway that at first glance allows the design of the tubes to express, concealing the branding in the elegance of finer details”. Leonardo Basso, Basso Bikes Marketing Manager.
The Basso X Enough Cycling Collective Palta II is available in a number of premium build options, with prices spanning $4559.00 for an entry-level Shimano GRX equipped model, to the range-topping SRAM Mullet variant for $7399.
Also, for those who want to make it a complete Italian affair, there’s a Campagnolo EKAR version that comes shod with a set of Levante wheels.
That outta get the RAGÚ pumping.
Basso
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