Beeline Bikes, the mobile bike repair vehicles that you may have seen in the California Bay Area, has just received a significant financial boost to increase its franchise across the the country.
Beeline just closed on $2.6 million in backing from Backcountry.com, owner of Competitive Cyclist, to increase its already growing number of more than 100 corporate locations, to increase its technology platform, support infrastructure and supply chain to enable independent mechanic franchisees to run their own mobile bike shops in other parts of the USA.
“We are thrilled to have the support of Backcountry with its compelling brand and passionate customers,” said Pete Buhl, co-founder and CEO of Beeline Bikes. “We look forward to partnering with Backcountry to innovate the bike-buying experience by marrying a dynamic online presence with professional in-person service. We are reaching a seminal time when the convergence of technology, commerce and the customer’s increasing expectation of convenience provides a unique opportunity for a new business model.”
“Beeline Bikes provides an amazing customer experience and has built their business to scale globally,” said Backcountry CEO Jill Layfield. “By bringing the bike shop directly to the customer, Beeline Bikes is offering the ultimate in convenience. We are extremely excited about this announcement and look forward to collaborating with Beeline Bikes as they continue to grow.”
Beeline Bikes is currently offering franchises across the U.S. Interested franchisees are invited to participate in “Discovery Day” at Beeline’s headquarters in San Carlos, Calif. For more information, visit:
beelinebikes.com/franchise or contact franchise@beelinebikes.com.
You must be logged in to post a comment.
