Colnago and Pas Normal Studios have teamed up on a special edition C68 road bike, featuring an exclusive paint scheme and a bespoke selection of componentry that celebrates the partnership.
“First unveiled at Pitti Uomo 108, one of the world’s most iconic fashion and design events, the Pas Normal Studios x Colnago C68 made an immediate impression. The bike brought together the understated, refined design ethos of Pas Normal Studios with Colnago’s renowned Italian manufacturing expertise,” says the vaunted Italian brand
To accompany the launch, Pas Normal Studios created the bold campaign entitled “THIS IS NOT A BIKE”. Drawing inspiration from vintage print ads and conceptual art, the campaign explores the creative tension between product and nature as well as object and experience. Shot across Colnago’s manufacturing sites and real-world rides, the visuals celebrate not only the product but the deeper story of collaboration and shared passion behind it.
“It is truly a unique opportunity for Pas Normal Studios to collaborate with one of the most respected and innovative hardware manufacturers in professional cycling. Colnago carries an inspiring legacy built on values that we hold at Pas Normal Studios. These include performance, passion, and an unwavering commitment to excellence. We’re incredibly proud of this partnership,” says Peter Lange, CEO and co-founder of Pas Normal Studios.
At the heart of this partnership lies a deep and mutual dedication to the world of cycling. The C68 is a tribute to this commitment; a model that seamlessly blends performance, comfort, and timeless design. Handcrafted in Colnago’s Cambiago factory just outside Milan, the frame is made using traditional carbon tube bonding techniques honed over decades.
“For the first time in our long and glorious history, we let another brand interpret our brand with their own personal style. The result is stunningly simple and beautiful, because this is not a bike… It’s a harmonious merge of Italian craftsmanship and rigorous Nordic style. That’s what collabs are about,” adds Nicola Rosin, CEO of Colnago.
Limited to just 29 bikes, the Colnago x Pas Normal Studios’ C68 comes equipped as follows:
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