To celebrate the start of this year’s Tour de France Grand Départ in Italy, Santini has opened a new retail location inside the Flow Run store in Florence to attract the 730,000 spectators expected to visit the area. The space, located at Piazza degli Strozzi 16R, will be open for two weeks, offering the public a chance to get up close with Santini’s technical apparel, along with various collections on display, from the summer road and gravel line to the kits dedicated to the 2024 Tour de France.
Additionally, a dedicated corner will be set up at the Eroica Caffè in Florence, showcasing Tour de France leader jerseys alongside the Santini x Eroica woolen line. Also, at the entrance to Ponte Vecchio, a promotional video will be shown on the big screen to present the history and innovation of Santini products. The replica Yellow Jersey will also be available for purchase. This collaboration aims to engage a broader audience by showcasing the brand’s excellence in a culturally significant context.
Bologna: Santini Store
Opened in May, the Santini flagship store in Bologna is strategically located near the finish line of the second stage of the Tour de France on Sunday, June 30. The store will be open and serve as a hub for fans and cyclists, featuring various activities and games with giveaways for all participants. Visitors can purchase official Tour products and experience the atmosphere of the world’s most famous cycling race
Turin: exclusive spaces at the K-Way Store
The third stage of the Italian Grand Départ concludes in Turin, where Santini will have a corner and an exclusive showcase at the K-Way store. This partnership will provide premium visibility for Santini products, attracting the attention of cyclists and sports fashion enthusiasts in the vibrant city of Turin. The space will be inaugurated on Monday, July 1, with a grand public event from 5 PM to 8 PM.
The Santini Collection dedicated to the Tour de France and Tour de France Femmes avec Zwift
Every year, Santini not only produces the official jerseys and replicas of the leader jerseys for the Tour de France and Tour de France Femmes avec Zwift but also jerseys dedicated to the most important stages of these two competitions. This year’s new entries include Florence, Turin, Bologna, Nice, and Rotterdam: a tribute to some iconic stages of the Tour de France, celebrating the rich history and beauty of these cities. The collection also features a kit dedicated to the Grand Départ and one inspired by the historic maillot du combiné.
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