Shokz, formerly known as AfterShokz, is celebrating its 10th anniversary with the launch of its latest bone conduction headphones called the OpenRun.
Shokz debuted their bone conduction technology in 2011 as a new way of transmitting sound to athletes. Since then, the company has grown to feature five active product lines focused on improving the way you listen to your music while you work out or how you stay productive at the desk. The innovative open-ear design helps users enjoy their favorite tunes while also remaining aware of their surroundings without the same discomfort of in-ear buds. The new name and logo will start to be reflected on packaging and new product releases coming in 2022.
“For the past decade, we’ve been hard at work bringing open-ear bone conduction technology to the masses, and thanks to the support of our teams, early adopters and passionate ShokzSquad community, we’re ready to take Shokz into the next chapter,” said Vincent Xiong, Chief Executive Officer at Shokz. “While our name is shorter and easier to share, our mission and core values remain the same – we aim to keep exploring new sounds and acoustics while making people’s lives better with innovative technology. Our products have come a long way since we introduced Titanium all those years ago and now it’s time for our brand to move forward too.”
The new brand name and logo will begin to roll out across channels on Dec. 28, 2021.
In addition, Aeropex, the company’s top-selling bone conduction sport headphones, will have its name updated to OpenRun, while the Xtrainerz bone conduction MP3 swimming headphones will be called OpenSwim as the company refines its product lineup.
The Shokz OpenRun model features a lightweight 26g flexible frame, along with an IP67 waterproof rating that can provide up to eight hours of use on a single charge.
“IP67 rated equipment is 100% protected against solid objects like dust, and works for at least 30 minutes while under 15cm to 1m of water. Plugging the new OpenRun bone conduction headphones on for a 10-minute quick-charge provides one hour and 30 minutes of playtime, Shokz claims. “No more battery anxiety or delaying your training session because you forgot to charge your headphones,” boasts Shokz.
Priced at £129.95, the OpenRun it is more affordable affordable option than the original Aeropex, which sells for £149.95.
For more information, please visit Shokz.com or check out their blog and social channels on Instagram, Facebook, Twitter and YouTube.
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