Muc-Off has opened the Muc-Off Performance Lab by Velodrom in the heart of Girona, carving out a new home for roadies and gravelers seeking “high-performance bicycle servicing and precision bike maintenance” while on the fly.
“Girona is now the go-to base for road and gravel riders chasing performance. With events like The Traka and Sea Otter Europe landing in the city each year, the cycling scene is always switched on. The Muc-Off Performance Lab slots straight into that world, a space where engineering meets energy, where riders can roll in for a tune-up, a chat, or a full performance overhaul and roll out with a ride that’s dialed,” boasts Muc-Off.
Created in partnership with Velodrom, the Lab blends the company’s unmistakable community-first ethos with Muc-Off’s 30+ years of bike care and performance innovation. It isn’t a backroom workshop, rather it’s a front-and-center experience, open to the street, connected to the buzz of the city, and built for riders who expect their bike to look, feel, and ride at pro level. In addition to the Performance Lab, Muc-Off’s full range of products will also be available in Velodrom’s retail store, located in the iconic Odeon Theatre in the heart of the Barri Vell of Girona.
“Girona has become synonymous with performance cycling, and we wanted to build something that celebrates that energy. This new Performance Lab is where innovation meets obsession, and where every rider – pros or amateurs – can tap into the latest technology and the best expertise in the game. This is the focus the Bike Maintenance category needs to support riders, so investing in amazing, dedicated retail and workshop spaces like Velodrom is central to our growth plans. It’s a blueprint for how we want riders to experience Muc-Off out in the world and we’re excited about what comes next,” says Alex Trimnell, CEO, Muc-Off.
The service menu is built around premium craft and total bike care. From the same elite-level chain optimization service Muc-Off provides to the likes of EF Pro Cycling and INEOS Grenadiers, to ceramic coatings, tubeless setup, and full maintenance packages, every service is delivered with precision and personality.
At the core of the drivetrain program is Muc-Off’s Ludicrous Lube, which claims to be the world’s fastest race lube developed for the WorldTour. Riders visiting the Lab can access the exact same ultrasonic optimization techniques enjoyed by the pros, engineered to unlock marginal gains in all conditions.
“For Velodrom, there is no better partner than Muc-Off to bring this vision to life. We are truly excited to inaugurate the Muc-Off Performance Lab, a space created to deliver the highest level of performance to every customer and athlete who walks through our doors. With this partnership, our goal is to raise the standard for workshops not only in Girona, but around the world, with the same love and passion that define both brands. Designed for the most demanding cyclists, it offers the ideal environment for those seeking WorldTour-level performance, iconic Muc-Off cleanliness, mechanical reliability, and real watt savings, whether you are preparing a bike for competition or simply want to keep it in perfect condition,” says David Matteu, Velodrom.
The Muc-Off Performance Lab by Velodrom is open now, located at Carrer de l’Argenteria, 9, 17004 Girona, Spain. Riders can drop in, explore the space, check out the full-service menu, and get their bikes dialled for Girona’s iconic roads and trails.
You must be logged in to post a comment.
