Nuun introduced its latest hydration product this week called Immunity, which is aimed at helping to support the body’s natural immune defense systems.
According to Nuun, Immunity was designed around a botanical blend containing anti-inflammatories, antioxidants and vitamins, and also includes electrolytes optimized for daily hydration. The immune system is continually compromised through daily exercise, travel, deficient nutrition, and sickness. Nuun Immunity was developed to restore and defend overall immune health with a synergistic blend of Non-GMO Project Verified inflammation and pathogen fighting ingredients such as turmeric, ginger, elderberry, Echinacea, selenium and zinc.
Nuun says,“it’s on a mission to inspire movement.” Thus, Immunity was created through this active lens, and like all of the company’s hydration products, contains a full electrolyte profile, since in their opinion “hydration is a foundation of health.”
In addition, Nuun says, the focus with Immunity is to aid in recovery when there is internal inflammation from exercise or anytime that the immune system is suppressed. Therefore, daily consumption of Nuun Immunity is a beneficial way to proactively defend the body and fight back against everyday germs and stress.
“I’m extremely proud of what the Nuun team has accomplished with Immunity,” said Kevin Rutherford Nuun’s President and CEO. “We are excited to deliver a clean, plant-based hydrating immunity product that caters to the active, on-the-go consumer.”
Dehydration, exercise, deficient nutrition, lack of sleep and other physical and mental stressors can create vulnerabilities in the immune system. Nuun says its Immunity line-up of ingredients aids in the relief of internal inflammation and supports restoring the body’s natural defense systems. These include the anti-inflammatories turmeric and ginger and restorative antioxidants elderberry, Echinacea, selenium, zinc and plant-based vitamins A, C, D and E. Hydration also plays a critical role in supporting and defending immune health. Moreover, Immunity includes Nuun’s proprietary blend of optimal electrolytes sodium, potassium, chloride and magnesium, and is formulated to be consumed with 16 ounces of hot or cold water per serving.
“Our innovation goal with Immunity was to develop a blend of botanicals and vitamins that all work together in order to maximize immune health and hydration in the first Non-GMO Project Verified effervescent tablet,” shared Vishal Patel, Nuun’s Senior R&D Manager. “With this line, and all Nuun products, we challenged ourselves to simultaneously utilize the most significant nutrition, exercise physiology research and the latest in natural foods sourcing.”
Nuun is launching Immunity in two flavors, Orange Citrus and Blueberry Tangerine, which can be purchased in a 10-tablet tube for $6.99, and it will be available at the following retailers beginning in spring 2018, Whole Foods, Sprouts, Fresh Thyme, Earth Fare, Lucky’s, Bartell Drugs, Pharmaca, PCC Community Markets, REI, Performance Bikes, JackRabbit (Running Specialty Group), Road Runner Sports and 100’s of other independent grocers and sports specialty retailers. It is also available online at Nuunlife.com, The Feed and Amazon.
The new Immunity is Non-GMO Project Verified, certified vegan and gluten free and certified Informed Choice – Safe for Sport.
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