A new partnership will see Santini become the maker of Bianchi Milano apparel for 2025, bringing together two storied Italian brands to create collections that span road, gravel and MTB over the next five years.
“A meeting of two cycling leaders, united by a passion for quality and performance. The partnership between Santini Cycling and Bianchi was forged to celebrate the excellence of Italian craftsmanship in the world of cycling,” says Santini.
“This agreement marks a new chapter in the relationship between Santini Cycling and Bianchi” adds Monica Santini, Chief Executive Officer of Santini Cycling. “By combining our expertise, we aim to deliver a collection that best represents both the tradition and innovation of Italian cycling”.
Marco Gentili, Chief Executive Officer of Bianchi, also expressed great enthusiasm for the partnership, “The agreement with Santini Cycling enables Bianchi to pursue a strategic extension of our brand into the apparel sector, leveraging Santini’s proven production expertise and extensive distribution network. We are particularly pleased to embark on this long-term collaboration with an Italian excellence like Santini, which, like Bianchi, has achieved success on the international market. Together, we will work synergistically to meet the needs of cyclists worldwide, offering both style and performance tailored to every demand.
The Bianchi Milano collection will be available starting April 2025 on the official Bianchi Milano e-commerce platform (bianchimilano.com) and through authorized retailers worldwide.
You must be logged in to post a comment.
