According to Selle Royal, supporting cyclists has always been their mission. To wit, “for more than 60 years, we have offered cyclists the best ride possible through affordable, high-quality saddles and accessories. But for us that’s not enough, so we came up with a new way to make your riding experience even more enjoyable.”
Following through on their promise, the Selle Royal Van will be traveling around Europe to meet cyclists and hear their stories, offering free coffee, a bike checkup and a warm smile from their team.
But, one doesn’t have to be a member of the WorldTour in order to capitalize on the free cup of joe and bike tweak.
“All cyclists are invited to be part of this experience, no matter how or what you ride. Simply join us by following the Van adventures and you’ll know where to find us next”, says Selle Royal.
As for us yanks, you’ll have to stick with your favorite cafe for now, hoping one-day the Selle Royal Van will make its way to these shores.
Yeah, right!
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