PURE CYCLING IN URBAN AREAS – THE IDEA
Our passion for sharing the sport and taking responsibility for the joie de vivre of a big community – that’s what Pure Cycling means to us. For us Pure Cycling means building the best bike in the world and sharing our passion for the sport. Delivering the pure joys of cycling to our customers is a key element of our company philosophy. We live Pure Cycling every single day no matter whether we’re on our way to the office, to the shops, to meet friends or to eat out – on a bike we can enjoy the freedom of mobility. We can integrate our active lifestyle efficiently into our everyday lives and communicate this athleticism to others free from the constraints of fixed departure times, of looking for a space in car parks or of traffic-jams.
We encounter our environment with an open mind, thereby discovering new places and meeting new people. It is our aim to develop a bike which makes urban cycling easier, more enjoyable and reliable. Alongside the aspect of trouble-free mobility our Urban Concept Bike should furthermore stand out from the crowd with its unique and sophisticated design. This is how our vision of an urban bike emerged – from the design approach right through to the functional features geared towards guaranteeing urban freedom.
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