The call for big teams and events to also feature women – has received a "roger-wilco" from Momentum Sports Group/UnitedHealthcare Pro Cycling Team.
The American company today announced today that it will launch a women’s team featuring between ten and twelve members in 2014 – under the UnitedHealthcare banner.
UnitedHealthcare has sponsored a men’s team since 2009. Team manager Mike Tamayo not only realizes the boost a women’s team would give to the sport, but also what the sponsors and the team itself could gain as well.
No prospective riders have been named as of yet. And, the team will primarily race domestically for the first year.
According to Momentum Sports Group president Thierry Attias, the timing is perfect for the new project.
For the sponsor, backing a women’s team will be an important message. UnitedHealthcare national marketing vice president Dave Tjaden sees the team members as being ambassadors of a certain lifestyle. He said that the company would be supporting
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