Adidas’ Five Ten label taking the material Primegreen that’s culled from recycled ocean plastics, and is turning it into cycling apparel and shoes for its Spring 2021 collection.
Plastic waste and pollution are a big problem. As a result, Adidas has been working hard to develop and introduce innovations to help reduce its carbon footprint across its complete range of products by using recycled materials, with the goal of completely phasing the use out of virgin polyesters by 2024.
For this season, Five Ten is offering two of its classic flat-pedal mountain bike shoes, the Freerider and Freerider Pro, with uppers made from a derivative of Primegreen called Primeblue Parley Recycled Ocean Plastic.
Parley Ocean Plastic is an up-cycled material that contains plastic waste that’s been intercepted from remote islands, beaches, shorelines and coastal communities before it can pollute the ocean.
Additionally, Five Ten is launching a new apparel line that utilizes Primegreen recycled polyester, and BCI (Better Cotton Initiative) cotton.
Michael Kadous, Head of North America for Adidas Terrex and Five Ten, notes that the launch of the new Five Ten apparel and Primeblue Freerider and Freerider Pro is a tangible example of Five Ten’s commitment to the environment and the pursuit of ending plastic waste. “We consistently hear from our customers that sustainability needs to be accessible and the timing has to be now. I’m extremely proud of our product teams in how they have leveraged the technology from adidas and have brought it forward into Five Ten in such an iconic and accessible way,” says Kadous.
Luke Hontz, Senior Product Manager, Five Ten Bike, says that Five Ten is proud to be a part of the mission to bring new technology and manufacturing processes to mountain biking and to help end plastic waste. “This will bring us one step closer to becoming a fully-circular company,” says Hontz. “Our sport is built in the outdoors and as a brand we need to be accountable for the impact we have on nature and the environment.”
You can learn more about Five Ten’s new collection, along with Adidas’ sustainability efforts here.
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