Campagnolo has been awarded the 2024 Red Dot Award for Brand and Communication Design for its MyCampy 3.0 app.
Developed in collaboration with Crispy Bacon, a digital company that specializes in software development, the MyCampy 3.0 app was selected by a jury of industry experts during the award ceremony held at the Konzerthaus in Berlin on November 1.
The MyCampy 3.0 app was designed with a strong focus on the user experience, relying on feedback from Campagnolo users in order to gain a full understanding of what they needed.
The end result was a new app that gave cyclists total control over their cycling experience, making it possible to monitor the Super Record Wireless groupset and the power meter, enabling simple and intuitive management of all aspects of performance and maintenance.
“The MyCampy 3.0 provides a “virtual garage”, allowing cyclists to manage and set up the bike, keeping track of all its components and above allowing users to prevent excessive wear of crucial bike components like the gearbox. The app indeed is capable of recording tons of riding sessions, skimming through relevant activities, and organizing the outputs via smartphone or via the bike computer interface. Also, the app enriches new functions of the EPS gearbox, opening up new key features: the riders can now visualize in real time how much wear is on each component. In addition, through push notifications, the innovative app sends messages to the cyclist, suggesting maintenance routines and (through corporate marketing integration), guiding to the nearest Campagnolo dealer to buy official components and spare parts,” Campagnolo further explains.
The MyCampy 3.0 app is available for both Apple and Android phones.
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