Colnago has announced the introduction of its new “retrofitting” certification program, an ambitious project that aims to revolutionize the vintage bike market by offering an exclusive service to certify the authenticity of its bikes.
How it works
The program is aimed at owners of used Colnagos who wish to ascertain the originality of their bikes, or for prospective buyers who wish to authenticate a bike before purchase.
The certification process begins by filling out a form on the Colnago website, wherein the storied Italian brand requests that the owner provide pictures of the bike and other identifying information such as the serial number on the frame or a purchase invoice, to give the Colnago team as much information as possible to confirm its origin. From there, the experts will provide a final verdict on the authenticity of the bike’s frame. Once certified, owners of the authentic Colnago will be entered on an official digital register, an exclusive club of certified Colnago bike owners.
“The Colnago brand has always been synonymous with excellence and quality in the cycling world, which is why numerous replicas and fakes have come into circulation over time. The program will not only help to catalog the circulation of authentic Colnago bikes, but will also increase the perceived value of the brand, guarantee its authenticity and reinforce the bond of ownership and sense of pride of its owners,” says Colnago
Exclusive benefits for historic Colnago owners: increased asset value
Once the authenticity of the frame has been certified, Colnago will provide the owner with a certificate of authenticity and a special tag to be applied to the frame that will allow the bike to be registered on Blockchain, in practice a public digital register that guarantees maximum security and transparency in the management of information. This tag will not only be an additional mark of authenticity but will also offer numerous practical advantages:
Additionally, those who register their Colnago on the Blockchain will be entitled to a series of additional benefits, such as the possibility to take part in sporting events in a privileged position (Colnago grid at participating gran fondos, dedicated grid at historical cycling events, etc.), and others that will be determined and communicated from time to time by Colnago, via email, to those entitled.
Strengthening Colnago brand perception and owner pride: beyond pure value
With this development, Colnago not only reinforces its position as a leader in premium bikes, but also helps to create an even stronger sense of ownership among its customers. Colnago bicycle owners will be able to feel part of an exclusive, globally recognized and valued community.
“The Retrofitting project is a key step in Colnago’s strategy to protect and enhance its heritage of excellence while providing its customers with a unique and innovative service. This program, which combines tradition and modernity, will set a new standard in the world of cycling, demonstrating once again that Colnago is synonymous with quality, passion and innovation. With this development, Colnago not only reinforces its position as a leader in premium bikes, but also helps to create an even stronger sense of ownership among its customers. Colnago bicycle owners will be able to feel part of an exclusive, globally recognized and valued community. The Retrofitting project is a key step in Colnago’s strategy to protect and enhance its heritage of excellence while providing its customers with a unique and innovative service. This program, which combines tradition and modernity, will set a new standard in the world of cycling, demonstrating once again that Colnago is synonymous with quality, passion and innovation,” adds Colnago.
Once registered, it will be possible at any time to verify the model name and the certificate of originality issued by Colnago by simply scanning the tag with a mobile phone.
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