Endura has announced its partnership with Trash Free Trails (TFT), a community-focussed, non-profit organization with a two-fold mission: to reduce Single Use Product Pollution (SUPP) in and on our trails and wild places by 75% by 2025, and reconnect people with nature through purposeful adventure.
TFT’s A-TEAM are an elite group of volunteer regional representatives from across the UK. They have pledged to donate that little bit more of their time, passion and talent to protect and promote their trails for everyone to enjoy; empowering, engaging and enabling their local trail communities to do the same. Endura will be kitting out the A-TEAM with durable, performance cycle clothing and helmets needed for their noble task, and will also be supporting them financially.
A complete head to toe kit has been made for the A-TEAM, featuring logos, slogans and custom design elements, cementing their role at heart and soul of Trash Free Trails. A fully sublimation printed custom MT500 L/S Lite Jersey has also been created, to the same specs as MTB royalty siblings the Athertons’ custom jersey, at Endura’s state-of-the-art production facility in Livingston, Scotland.
Jim McFarlane, Endura’s Founder and Managing Director, says, “what Dom and the guys at Trash Free Trails are doing is special and deserves support, not just from Endura but from all of us who ride on trails. We’re strong believers in taking responsibility for any impacts that mountain biking might have on the environment and this partnership is another step on the way to Endura putting sustainability and climate change mitigation at the heart of everything we do.”
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