GU Energy has added a new caffeine-free flavor to its ROCTANE line of energy drink mixes called Strawberry Hibiscus.
GU Energy’s R&D team has come to learn that avoiding flavor-fatigue is just as crucial as avoiding physical fatigue. Therefore, using Flavor Science as a guide, its team strives to develop exciting yet familiar flavors that contain critical carbohydrates, electrolytes and amino acids
Hibiscus has seen a huge spike in popularity in recent years and was named “Flavor of the Year” in 2019 by Firmenich, the world’s largest flavor developer. Its slightly tart, herbaceous flavor is a natural match for sweet, juicy strawberries, creating a refreshing taste profile with a lively zing.
“Consuming only one type of food or drink for many hours while training or racing can lead to flavor fatigue or worse, a loss of appetite and decreased desire to fuel,” said Magda Boulet, GU’s SVP Innovation, Research & Development. “By mixing different flavors and form factors, including liquids and solids, you stand a better chance of maintaining your desire to fuel and keep moving. We believe that the Strawberry Hibiscus ROCTANE Drink is another great option for athletes to add variety to their fueling plans.”
Strawberry Hibiscus is the fifth flavor in the ROCTANE Energy Drink Mix line and the second non-caffeinated option – joining Grape.
As with the other four flavors, Lemon Berry, Summit Tea, Tropical Fruit and Grape, Strawberry Hibiscus is available in a 12-Servings Canister for $30, a 24-Servings Canister for $45 and a Box of 10 Individual-Serving Packets for $32.50.
This new flavor expands the comprehensive ROCTANE System, which features products created to fuel any athlete’s most demanding activities and races and promote proper recovery afterward.
The full ROCTANE System includes, ROCTANE Energy Drink Mix, ROCTANE Gel, ROCTANE Protein Recovery Drink Mix and the four-supplement ROCTANE Capsules line.
For more info and to purchase products, please visit: GUEnergy.com
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ROCTANE Energy Drink Mix is an all-in-one solution to energy and hydration with key nutrients like electrolytes and branched-chain amino acids to keep you feeling strong and energized. The precise blend of complex and simple carbohydrates will fuel you up, so you feel good, longer. Drink one serving every hour to stay energized and hydrated while exercising.
It is a light tasting, easy-to-mix formula for fueling serious efforts. Each 250-calorie serving contains:
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