Muc-Off is honoring frontline workers of the pandemic with its “Nominate Your Frontline Hero” helmet campaign, alongside the WorldTour team EF Education-NIPPO at the upcoming Paris-Roubaix Classic.
The personalized helmets comprise POC’s Ventral and Ventral Spin models, which feature custom designs that celebrate the efforts of frontline workers during the COVID-19 pandemic.
“With eager anticipation of the returning Paris-Roubaix, otherwise known as ‘The Hell of the North’, following over a year out due to the pandemic, this is an exciting moment for both Muc-Off and EF Education-NIPPO. Paris-Roubaix is arguably the most famous one-day event in world cycling, as the pro-peloton take on the unrelenting and brutal cobbles in Northern France, with this edition of the race also hosting the first-ever women’s Paris-Roubaix, after it was due to run in 2020,” says Muc-Off.
“We’re stoked to be showcasing these epic helmets once again, at another iconic race! Initiatives like this, and our ongoing support of the World Health Organisation, which recognise the heroes of this pandemic, are incredibly rewarding – It’s awesome to give back, particularly during tough times.,” adds Alex Trimnell, CEO at Muc-Off.
Given Muc-Off’s history of designing some of the wildest custom helmet designs seen in professional cycling, the EF Education-NIPPO x Muc-Off collab is no exception. Each helmet pays tribute to the incredible, selfless work done by individuals throughout the ongoing Coronavirus pandemic. The unique designs feature the names of frontline workers nominated by the riders, to show their gratitude and provide recognition of their efforts.
“As we continue to face the uncertainty of the coronavirus pandemic, one constant has emerged: the selfless commitment of our frontline workers. We are thrilled to be part of an initiative that recognizes all their hard work. It has been humbling to read the nominations from our riders and staff, from stories of neighbours delivering meals to tales of newly minted nurses working around the clock to provide medical care. We’re proud to be partnered with a company like Muc-Off who understands the importance of impact initiatives like these, and we can’t wait to show off the helmets one last time at Paris Roubaix.” Alie Hopper, VP Business Development at EF Education-NIPPO Pro Cycling.
To celebrate the campaign, Muc-Off will be giving three lucky fans the chance to win their own piece of Muc-Off x EF Education-NIPPO history, with three signed helmets being given away. To be in with a chance of winning one, fans are asked to nominate someone in their life who has shown heroic efforts during the pandemic. Nominations can be submitted via the Muc-Off website, or via Muc-Off and EF Education-NIPPO social channels, where fans can tag their COVID heroes to be in with a chance of winning one of these money-can’t-buy prizes.
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