- - The "Optic" Concept Helmet Wins Red Dot Design Award

The “Optic” Concept Helmet Wins Red Dot Design Award


The Optic concept helmet was given the Best of the Best award at this year’s Red Dot Design Awards.  

Created by the British design firm, DCA, the Optic provides a 360-degree view of the road, as well as GPS navigation information and trip data. 

Fitted with a rear-view camera and ultrasonic sensors, the Optic can provide live-stream footage via its the drop-down visor, and give cyclists proximity alerts in the event a vehicle or other cyclist comes too closely.

Richard Price, an industrial designer at DCA and the brains behind the project, said “the helmet is aimed at combatting the roughly 20,000 cycling causalities that happen in the United Kingdom ever year, but he was also inspired by his own experiences as a cyclist.”

“There have been times when I’ve been cycling to work where there’s been some obstacle in the road or a junction and I’ve had to look over my shoulder while signaling,” he told Live Science. “When you do that, often something suddenly appears in front of you and there’s been quite a few times where I’ve had to slam on my breaks.”

Because the helmet is still just a concept design, some of the nuts and bolts have yet to be decided, such as the exact method for projecting video onto the visor. However, Price said Google Glass has already shown this is feasible, as has a motorcycle helmet designed by a firm called Skully, which also projects a feed from a rearview camera onto a visor.

Additionally, the Optic helmet will be able to connect to a smartphone via Bluetooth, to allow maps and routing information to be uploaded, but actual navigation will be carried out by the helmet using its onboard GPS unit, according to DCA. Moreover, it can be controlled either by a touchpad next to the visor or by using gestures picked up by the front camera. 

Furthermore, cyclists can customize what is displayed on the visor to suit their needs and to ensure that it doesn’t become distracting.

“They can decide for themselves what is unobtrusive and what they can deal with,” said Price. 


The bulk of the electronics are located in the top of the helmet, which, Price says, is the area statistically least likely to be impacted during a crash. The electronics package includes a memory card to record the video feeds in case the cyclist wants to review any incidents. These recordings can be accessed via Bluetooth, and Price added that they deliberately designed the helmet so that the rear camera is very obvious.

“We draw attention to it to show other road users that they are under surveillance,” he said. “This links to the trend of people having recording equipment attached to their helmet, the idea being that people will drive more safely if they know they’re being record.”

Since the designs were made public, Price said his firm has received plenty of positive feedback from cyclists and cycling gear companies. But, actually commercializing the Optic will require a considerable investment, so it’s unclear when, or if, the helmet will be available to consumers.

Dan Salisbury, a senior industrial designer at DCA who helped Price with the helmet, said initial conversations with helmet companies have suggested an easier route to market might be to create a kit that can be retrofitted to existing helmets.

This could be a first step before integrating the technology into a full helmet and would also give users more choice by allowing them to simply attach the system to their favorite helmet.

“Some people might want a more aggressive sporty style or a more vintage one, that’s why it might make more sense to create technology that doesn’t come with a helmet, but fits to one you already have,” Salisbury said.


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