Following success across Europe, the UK and the Middle East, Pelotan sunscreen has officially launched in the United States via usa.pelotan.cc, alongside a range of independent specialist retailers.
Founded in 2018, Pelotan was created to meet the specific demands of endurance sport, offering broad spectrum 30SPF in a breathable and sweat resistant formula to help athletes regulate body temperature and maintain peak performance in the toughest conditions. The range includes a quick drying Spray and a unique, easy application Roll On that’s complemented by Pelotan Après, which soothes tired skin and muscles, and helps kickstart recovery by reducing core body temperature.
The expansion into the US comes off the back of strong growth for the brand – nearing 100% year-on-year, and successfully closing a £250,000 investment round. Backers include Olympic and World Champion triathletes Gustav Iden and Kristian Blummenfelt alongside European record holding distance runner Eilish McColgan. Among the early investors are senior figures and investors from leading wellness and performance brands including TALA, WILD, Momentous and AG1.
“Launching in the US signals the next step for us and speaks volumes about the product we’ve built. Reaching a market we service at a professional level supporting athletes at the top of their game, it’s now time for pro performance to be available to all athletes, allowing them to spend time doing what they love, without putting their skin or performance at risk. We’ve always believed that sun protection can be a performance advantage, and we’ve spent years proving it at the top of global sport — the Tour de France, IRONMAN World Championships, Western States, Olympics, you name it. Now we’re bringing that mission to the US,” says Founder Tom Austen.
This summer, Pelotan signed a multi-year deal with the Tour de France as an official product partner – the first sunscreen product to enter such a partnership. A collection of co-branded protection products celebrates the iconic jerseys of the world’s most famous bike race, from the Yellow Jersey Spray to the Green Jersey Aftersun. These will be available to buy, bringing the Tour to the US.
Pelotan is already trusted by a huge range of top international athletes and teams, including EF Pro Cycling with Olympic champion Kristen Faulkner, gravel icon Lachlan Morton and US National Champion Sean Quinn, CANYON//SRAM zondacrypto and Chloe Dygert, as well as a number of leading ultra runners including Hayden Hawks
The full range is available at usa.pelotan.cc and via official distributors The Feed. Products are also stocked in select specialist retailers across the country, including:
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