Rapha has launched a new custom apparel program that allows customers to add personal touches to the British brand’s men’s and women’s Pro Team and Classic ranges via a new online design platform with tools
“Rapha Custom is designed to improve the existing consumer experience of ordering custom kit, with a revolutionary user-friendly platform and a scaled pricing structure,” says Rapha. “Save time and money by using the simple design tool to create fully customised Rapha product in minutes. There are limitless possibilities for designs, with hundreds of colorways and options to upload team and sponsor logos.”
Specifically, customers can design their own kit based on Rapha’s Pro Team Midweight Jersey, Pro Team Bibshorts and Pro Team Long Sleeve Aero Jersey and the Classic Flyweight Jersey, as well as the Pro Team Lightweight Vest, Pro Team Sleeveless Base Layer and Lightweight Arm Warmers.
Using Rapha’s new online design platform, customers can create a limitless number of mock-ups before deciding on a final design. Customers can also visit any Rapha Clubhouse and have access to the platform including brochures and inspirational design ideas, fabric swatches and kit samples
“The premium Clubhouse and Customer Service support enable customers to attend a fit kit appointment with a Custom Champion in each location,” says Rapha. “Rapha Clubhouses will be equipped with the Rapha Custom tool box consisting of inspirational design guide books, Rapha Custom brochure, fabric swatches, reference books and sample kit of each product.”
However, the new program is aimed at groups, not individuals, requiring a minimum of five pieces for any category.
According to Rapha, pricing for a custom jerseys starts at $155, while bibshorts, vests and arm warmers fall in at $210, $115 and $50 respectively, with deeper discounts up to 40% for larger quantities.
Delivery time is approximately 8 weeks.
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