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Volvo to Launch “LifePaint”

We’ve written several articles in the past regarding Volvo’s LifePaint, however, the Swedish automaker finally has plans to launch its innovative product this weekend. 

The water-based LifePaint can be applied to virtually any surface, to include helmets, shoes and apparel, and it can last up to a month, or if needed, simply washed off.

LifePaint is invisible in daylight, however, when illuminated in the dark, it gives unprecedented visibility.

Volvo is planning its first major launch of LifePaint in the UK this weekend, with future plans to distribute it worldwide through its dealer network.   

From Volvo

Volvo Cars presents LifePaint. Road safety shouldn’t be for the few. It should be for everyone. The ones not driving our cars, and the ones who prefer two wheels to four.

LifePaint is a unique water based reflective safety spray. Invisible by daylight, it glows brightly in direct glare of car headlights. Making the invisible, visible. LifePaint washes off, and will not damage the colour or the surface of your chosen material, lasting more than a month of normal usage.

LifePaint can be used in all sorts of ways. Please note that it works best on textile materials. Applied to clothes, shoes, helmets, pushchairs and children’s backpacks – even dog leads and collars.

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