How does a fast-food chain that conjures up images of obesity and unhealthy eating, try and appeal to cyclist ? Well, in the name of high calories, trans-fat and poor quality ingredients, McDonald’s has embarked on a campaign called McBike, that they hope will appeal to cyclists, by offering drive-thru packaging.
So, the next you’re out on a ride, and sense the dreaded “bonk” coming on, instead of giving in to the temptation for a Big-Mac, think of what those artery hardening “sliders” have done to Grimace.
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