World champion Marianne Vos will be among the top riders to compete in this year’s La Course women’s cycling event on the Champs Elysées on July 27 – prior to the finale of the Tour de France’s final stage.
Tour owner ASO revealed details of the new La Course by Le Tour de France event yesterday at the Hotel de Ville in Paris.
The first-year event will run 90 kilometers over 13 laps of the urban circuit, will feature 20 teams of six riders, and will offer a prize purse of 22,500 euros.
“It’s great ASO has understood the need to provide a stage for women’s cycling to progress,” said Vos. “Even though we know that there is still a lot of work, we are trying to catch up. This is a big step forward.”
Organizers also confirmed the participation of Lizzie Armitstead (Boels Dolmans) and Emma Johansson (Orica-AIS).
“We met with athletes of extreme motivation, involved in the development of their sport,” said ASO’s CEO Yann Le Moënner. “ Christian Prudhomme had the idea to offer them the most famous avenue of the world and we can thus give a unique media spotlight.”
The Tour owner is also considering a women’s event to coincide with the final stage of the Vuelta a España in September. ASO owns the Spanish grand tour.
This year the Tour de France is opening up its route to the women’s pack with the same objective of promoting all kinds of cycling. One of the most prestigious stages watched by viewers worldwide has been chosen to play host to this initial venture. We will also present this occasion to take the Champs-Élysées by storm to women’s cycling champions as an opportunity to shine, to be victorious and to impress. On sunday 27th July, La Course will also be the stage for a spectacular event. Let the show begin!
Marianne Vos, invited to present the first edition of La Course by Le Tour de France which will take place on July 27 before the last stage of the Tour, came to check out Paris today! Speaking at the Paris City Hall, the charismatic women’s cycling champion threw down the gauntlet to her rivals and appealed to the crowds of the Tour.
AN AMBASSADOR CALLED MARIANNE As usual in the run-up to the key events of the ladies’ cycling season, Marianne Vos stands out among the pretenders to take the first edition of La Course by Le Tour de France. The Olympic champion and three-time road champion, presented as one of the favourites, accepted the offer to become the public face of the event and is determined to promote it over the next few weeks. "It’s a historic day. I’m delighted to see ASO understands the importance of promoting women’s cycling and throw its weight behind it: we needed a stage and they’ve given it to us. We’ve now got the chance to make our dream come true!"
A PRESTIGIOUS TROPHY, A SPRINT SHOWDOWN The cream of the crop of ladies’ cycling will battle it out on a 90-kilometre course covering 13 laps of the Tour de France’s final circuit on the Champs-Élysées. Just like the men’s race, it will probably come down to a sprint. However, the route will provide ample opportunity for the protagonists to test their legs, with intermediate sprints for the best sprinter’s classification on each of the first 11 laps. The best young rider (<25 years) will also get a prize. A FEMININE, EQUAL… AND MIXED RACE! On this unique day, and especially during the girls’ morning out, the roads of the Tour will be reserved for women… including people in direct contact with the peloton! In addition to the 100 cyclists in the pack, policewomen from the Paris Police Prefecture will be responsible for watching over La Course, which will have a 100% female jury. Furthermore, the victor will receive €22,500, the same sum awarded to Tour de France stage winners. However, there will be a few exceptions to mirror the Tour de France: the blackboard official will be a man, while those who make it onto the podium can look forward to kisses from podium boys! IDEAL TV COVERAGE Ladies’ cycling can only grow if its champions and most prestigious races get more exposure. In this respect, La Course by Le Tour de France will give them an ideal TV coverage above and beyond anything ever afforded to ladies’ cycling outside the previous Olympic Games. Footage of the event will be broadcast in 147 countries, with 12 channels covering it live for 104 countries.
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