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Brian Cookson Addresses UCI WorldTour Seminar in France



Newly elected UCI President Brian Cookson, addressed stakeholders at an annual UCI WorldTour seminar Chantilly, France today. Cookson took the opportunity to express the importance of their input in helping in the overall improvement and continuation of the sport. 

“The UCI WorldTour is home to professional cycling’s leading competitions, and is for many people our sport’s “shop window” and each and every one of you present has an important part to play in its success and its popularity. You are all key players in the WorldTour, and the UCI greatly appreciates your contribution and values your input into any discussions concerning the future of our sport. That is why, for the second year running, we have brought both the organisers and the teams together for this UCI WorldTour seminar.

“The 2013 UCI WorldTour was marked by great racing and great locations but there is work to be done and I am delighted to be here as the UCI’s new President to lead that work. Professional cycling must adapt to changes and new techniques and this is not always an easy path, but it is one that all of us who have the best interests of our sport at heart, can and must take.

“We must improve the financial performance of professional cycling, and to do this we must increase its visibility, make it clearer and more attractive. By doing so, we will have a more stable structure that will support all those who wish to contribute to the development of our sport in both historic and new territories.

“Over the next two days, we will discuss concrete issues which concern all of us: our different roles, new technology, television, and the culture of professional cycling. Indeed, television coverage plays an important and growing role in the success and the promotion of our sport and a good part of tomorrow’s session will be devoted to television production.

“We have a very full program ahead of us and I am looking forward to getting down to business. I repeat, once again, that we are at the beginning of a new era and it is together, united, and only united, that we will be able to rise to the challenges that await us.”

Back in June, Cookson outlined specific areas in his manifesto that he felt warranted collaborative change: 

1) Working with all stakeholders in professional cycling to create a simpler more cohesive events

    calendar

2) Establishing a stronger global series of tiered races for up-and-coming athletes and events
3) To develop a structure that promotes long term financial stability
4) Refocussing the UCI’s Global Cycling Promotion (GCP) unit to create a clearly understood

    strategy for developing races and eliminate conflicts of interest with other race promoters

Today Cookson laid out his latest thoughts on the subject, saying that the coverage of the sport was one of the most important issues to work on. Furthermore, he said that the WorldTour was for many people – the "shop window" for the sport and that those present had a part to play in both its success and its popularity.

“You are all key players in the WorldTour, and the UCI greatly appreciates your contribution and values your input into any discussions concerning the future of our sport,” Cookson affirmed. 

 


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