- - Brian Cookson Considers Cameras on Bikes

Brian Cookson Considers Cameras on Bikes

UCI (Union Cycliste Internationale) president Brian Cookson said he’s considering  the idea of installing cameras on professional rider’s bikes in an attempt to being fans closer to their "cycling heroes". 

The Belgian broadcaster Sporza has already experimented with dashboard cameras in certain team vehicles at Gent-Wevelgem, and during last weekend’s Tour of Flanders with great success.

It is one of the few recent cycling innovations to have received almost universal approval, capturing the emotions of the sports directors and team officials at key moments in the races, as well as hearing first hand some of the orders barked out at riders.

Cookson now wants to extend that trial to putting cameras on bikes looking at a rider’s face during a race.

“We need to embrace innovation and sell our sport,” said Cooksen.

“How do you progress and embrace innovation in order to make the spectator and viewer feel even more engaged?

“We will look at technology such as cameras on bikes and in team cars to see how they can be used to enhance the viewer experience.

“Imagine being able to share the view of Chris Froome as he rode up Mount Ventoux or came up the Champs-Elysees to win last summer’s Tour de France.

“And why stop at cameras – what about having microphones on bikes or sharing rider data on screen.”

Such innovations have worked well in sports like rugby, where the referee has a microphone and television spectators can hear his exchanges with players, or Formula One where broadcasters can tune into radio contact between teams and their drivers.



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