- - Endura Sport Announces Partnership with Team Movistar

Endura Sport Announces Partnership with Team Movistar


Press Release

Here at Endura Sport we’re all super excited about being the clothing sponsor for Movistar, the #1 ranked team in the UCI WorldTour. Not only will we see Valverde and Quintana ride in Endura but we will also be the official supplier of Movistar Replica Kit to dealers globally. This is such great news that we just can’t wait for the official launch date on January 1st 2014! We can, however, leak a few tech snippets and first sneaky glances over the next couple of weeks.

What we can tell you for sure at this point of time is that the Movistar Replica Kit will be genuine team replica kit, as worn by the Movistar team riders, not de-featured training kit. It will have the same fabrics, same details, developed and manufactured with the latest garment technologies and the highest quality levels. The Movistar Replica Kit will comprise a head-to-toe cycling outfit, from cycling cap and multitube, arm and leg warmers, race mitts, jerseys and bibshorts to race socks.

The Movistar S/S Jersey and the Movistar Bibshorts will incorporate coldblack® technology for dramatically reduced heat build-up and high sun protection. The coldblack® treatment achieves about 4 centigrade surface temperature reduction in strong sunlight compared to untreated equivalent fabric. In warm conditions, and especially during a race, heat management is one of the demanding physical tasks a cyclist’s body has to perform, and therefore cool racing kit can make all the difference. Just imagine cycling up one of the Vuelta’s mountain stages in the heat of summer to suddenly have the temperature drop by 4 degrees Celsius, the effect is really noticeable in real world conditions rather than just a marginal change observed in a laboratory.

Another technology used for the Movistar Replica Kit is called CVP (Continuously Variable Profile). The Movistar Replica Bibshorts will feature Endura’s 800 Series Italian stretch CVP pad. Endura’s CVP pads are smooth flexing, perfectly transitioning the rider to the saddle. Profiled smoothly, and without the kinks and rucks that lead to pressure points, sores, discomfort and reduced performance, Endura’s CVP pads are one of the few luxuries in cycling, whether you are finishing your first sportive, having picked the longer distance, or at the front of the pro peloton.

More to be revealed soon!

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