- - Jens Voigt Becomes "Ambassador of Awesome"

Jens Voigt Becomes "Ambassador of Awesome"

                 Jens Voigt Becomes Trek Factory Racing’s              

                           "Ambassador of Awesome"

​The news following Jens Voigt’s retirement a couple of months ago, indicated that the ever popular German rider would be staying on with Trek in a coaching capacity. However, as of this week, his role became even more "awesome" – literally. 

Indeed, Trek Factory Racing announced today, that Voigt has officially become the team’s "Ambassador of Awesome".    

According to Trek, Voigt’s new role will entail a variety of duties, to include "leading the team on a daily "lunch" ride, to yelling motivational catch phrases at staff members, and increasing worker productivity’.


“We expect to see our average employee’s productivity to increase by somewhere between 500-600% when Jens is around,” said Trek VP Joe Vadeboncoeur.

“Provided they complete their geocaching tasks in a timely manner. Maybe I’m being a little conservative, but we don’t want to heap unreasonable expectations on too early.”

When he’s not inspiring the Trek employees, Voigt will be working towards becoming a coach with an eye on a taking his place in a team car as a directeur sportif in future. 

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