Thanks to the Brooklyn, New York based Sommerville Sports – custom cycling togs now feature the benefits of 3D proofing technology.
The cool feature about 3D proofing is, instead of using conventional, flat proofs, clients can watch a video that brings their "kit" to life via rotating images and graphics. Indeed, 3D proofing allows clients to see how a custom piece will look from all angles.
I betray no secrets by saying, the custom cycling apparel industry has grown to the extent of near saturation, with an endless number of companies offering design and sublimation services, with pricing and quantity requirements that run the gamut. Sommerville Sports has a low minimum of five jerseys or bibs – with single piece options thereafter.
According to Somerville’s co-founder Jed Kornbluh, "The five jerseys can be mixed in cut (Club or Race), sleeve options (long sleeve, short sleeve or sleeveless), or gender, all at the same price," "We do not charge for set-up or art design. Just send logos in vector format and a little or a lot of design direction and we will take it from there."
"My business partner David Sommerville and I started this company to make custom clothing ordering a simpler process and this 3D concept is just another part of that plan," Kornbluh said.
Could this be the new "anime" of custom cycling apparel design ? Dig !
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