The International Cycling Union (UCI) has agreed to broadcast deals in various territories for all nine races in the 2014 UCI Women Road World Cup.
Deals have been made with the BBC in the UK, Rai Sports in Italy, NOS in the Netherlands and Canal+ in France, with discussions ongoing in other markets.
The coverage, which is being produced by the UK’s VSquaredTV Limited, will also be available online via the UCI YouTube channel, as the governing body works to improve the visibility of women’s road cycling.
"We are extremely fortunate to have the support of the race organizers for this initiative," said UCI president Brian Cookson. "Their dedication and incredible work has already had a large part to play in the growing success and popularity of women’s cycling. By staging exciting and high-level events, they are improving its image and generating more interest from the fans."
The 2014 UCI Women Road World Cup begins with the Boels Rental in the Netherlands on 15th March, with the final event, the GP de Plouay-Bretagne, taking place in France on 30th August.
UCI Women Road World Cup 2014 Season Trailer
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