- - Adidas Re-Enters the Cycling Shoe Segment with New Road Model

Adidas Re-Enters the Cycling Shoe Segment with New Road Model

After a 15-year absence, Adidas has re-entered the cycling shoe segment with the launch of a new road model simply called The Road Shoe.

The Road Shoe features an upper that’s made from Primegreen, a product which is made entirely from recycled synthetic woven material, while the sole of the shoe is also made from recycled material reinforced with fiberglass.

The Road Shoe’s closure system relies on good ol’ fashioned laces, which harks back to cycling’s earliest designs.

Additionally, The Road Shoe is compatible with all three-bolt cleat systems and comes in classic black and white.

In the case of the black, Adidas’ classic three-stripe logo is treated with reflective materials for added visibility during low-light riding conditions. 

Adidas’s vice president of specialist sports, Celine Del Genes, describes the shoe as “the first step of our long-term journey towards creating a range of products that enhance the cycling experience. We want to cater to the needs of a rapidly developing new cycling culture by creating accessible high-performance products that empower more people to ride.”

The Road Shoe sells for € 150, with availability starting on December 1. 


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