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Bike Shops in the USA Experience a Sharp Decline in Visits

According to the reporting agency, Gluskin Townley, bike shops in the USA have experienced a sharp decline of 17%, in the number of customer visits between 2012 and 2014.

In addition, the report also revealed that the number of consumers who visited bike shops, but instead decided to purchase a bike from a discount/mass merchant – increased by 117 percent.

The third annual American Bicyclist Study was conducted by the global research company, Toluna, wherein consumers responded to a nation-wide questionaire in April of this year.

Some details from the study:

  • The number of consumers who visited a bike shop, but purchased a bicycle from a discount/mass merchant increased by 117 percent (compared to the 2012 study).
  • At the same time the number of adults who visited a bike shop, and went on to purchase a bicycle from a bike shop fell by 20 percent.
  • And adults who visited a bike shop and went on to purchase from an online retailer such as Amazon also declined by 36 percent.

More details about the report can be found here: http://www.gluskintownleygroup.com/#bicycleretailer

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