The professional cycling season is coming to an end to give way to the big events in the world of virtual cycling. Just a few days after Pogacar’s exhibition at Il Lombardia, RCS Sport and BKOOL are once again joining forces in a new virtual edition of the Giro d’Italia, which will allow all cycling fans to experience the same sensations as their idols on the Italian roads.
To take part in the Giro d’Italia Virtual 2024, all you need is a smart cycling trainer or a Smart Bike and a subscription to the BKOOL indoor cycling platform. Any cyclist will be able to try the virtual experience for free from home, thanks to the 30-day trial available at www.girovirtual.com
The Giro d’Italia Virtual 2024 is a unique opportunity to experience all the adrenaline and magic of the Corsa Rosa from the inside. The event brings together all the real stages, recorded during the last edition of the Giro d’Italia and offered to the participants through a super-realistic immersive simulation technology.
The virtual cycling experience will also feature special guests such as Alberto Contador, Chris Froome, Óscar Freire, Remco Evenepoel, Tim Merlier and Mikel Landa, among others. Participants will be able to train with their idols without leaving home, interacting with them via their Instagram profiles.
In the words of Álvaro Galindo, Head of Business at BKOOL: “Imagine facing the ramps of the Mortirolo, wearing the Maglia Rosa and fighting to get on the wheel of a Danish and an Australian cyclist who are struggling to leave you behind. Or sprinting through the streets of Naples, fighting to distance yourself from the peloton, with thousands of fans cheering you on at the finish line. We at BKOOL have been working for a year to create the most realistic and spectacular virtual cycling experience on the planet and we couldn’t be happier with the results.”
Roberto Salamini, Head of Marketing & Communications at RCS Sport: “The BKOOL project dedicated to the Giro d’Italia is a unique opportunity to expand the appeal and reach of one of the most iconic cycling events worldwide, targeting a globally growing audience. The possibility of participating virtually not only strengthens the loyalty of cycling enthusiasts but also offers an innovative experience for new users, allowing them to experience the excitement of the Giro personally. Moreover, the use of cutting-edge technology in virtual reality and digital platforms enhances the perception of the Giro d’Italia as a forward-thinking event, creating lasting value for sponsors and stakeholders through an innovative and highly engaging platform”.
The Giro d’Italia Virtual will release a new stage every 15 days until next May 2025 and will end with a great prize draw for all participants, including Maglias Rosa, exclusive experiences during the next edition of the Giro d’Italia and many other surprises.
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