Bravur Celebrates 2024 Giro d’Italia with Special Edition La Corsa Rosa IV Watch

Bravur is celebrating this year’s Giro d’Italia with the launch of its La Corsa Rosa IV, the fourth timepiece that pays homage to the Italian Grand Tour and builds on the legacy of the Swedish brand’s previous La Corsa Rosa models.

Inspired by the rich racing heritage of the annual Italian stage race, the watch features three shades of pink – the “Tricolore” – on its sub-dials, in admiration of the race leader’s jersey

Intricate details such as the upside-down “13” on the minute track reference cyclists’ superstition of rotating that particular race number on their jerseys, while the dial features an “asphalt” texture, symbolizing the tarmac roads of the Giro. At the 12 o’clock position, a pink and white index pays tribute to the recognizable road signs of the race, reflecting the watch’s deep connection to the sport.

La Corsa Rosa IV joins nine other watches within the Grand Tour Chronograph series that capture the essence of the legendary stage races in every detail. The collection consists of three main models (La Corsa Rosa, La Grande Boucle and La Vuelta) that celebrate the spirit of cycling and the contemporary style that defines the sport

Available in two distinct case finishes – stainless steel, for a classic aesthetic, and black PVD for a more sporty look – the 38.2mm diameter La Corsa Rosa IV has been carefully designed to excel both on and off the bike. The watch is equipped with a start/stop chronograph function, ideal for timing intervals. The rear features an engraved race checker pattern on the case back and rotor, adding style to any ride.

“We are excited to introduce the new La Corsa Rosa IV to our Grand Tour Chronograph collection. This latest addition, crafted with a blend of aesthetics and functionality, is inspired by the vibrant colors of the Giro d’Italia. It reflects our passion for cycling and follows the success of our first-ever La Corsa Rosa model, which is now sold out,” says Magnus Äppelryd, Co-founder of Bravur.

Key Features

• Swiss-made automatic movement (caliber SW511b from Sellita)
• 62 h power reserve, 27 jewels
• Chronograph start/stop function
• Hand-built in Sweden
• 10 ATM water resistance
• 38.2mm diameter
• Lume on hands and indices
• Sapphire crystal (on front and rear)
• Available in Stainless Steel or Black PVD case

Pricing and Availability

• La Corsa Rosa is made to order and is available in two options, Stainless Steel or Black PVD.
• Stainless steel version: USD 2,550 (excl VAT) / GBP 2,460 (incl VAT) / EUR 2,550 (incl VAT)
• Black PVD version: USD 2,590 (excl VAT) / GBP 2,495 (incl VAT) / EUR 2,590 (incl VAT)
• All orders include free shipping worldwide and the watches are available to purchase online from: bravurwatches.com
• For more information about Bravur and the ‘Grand Tour Chronograph’ series, please visit: bravurwatches.com/collections/grand-tour.